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What is Search Engine Optimisation

What Is SEO For?

Search Engine Optimisation can drive new, relevant leads to your website...

Search Engine Optimisation is the process of maximising the visibility of a web page when a particular phrase is entered into a search engine such as Google, Yahoo! or Bing.

It focuses on the ‘natural’ or ‘organic’ results of a search – that is, the links that appear on the main part of the page – not the paid-for adverts that might be at the top and right of the screen.

If smart, carefully chosen phrases are optimised effectively, and are used in conjunction with a well-designed web page, then SEO can be an excellent method of attracting new customers for any kind of business.

SEO and accountants

For accountants, SEO can drive new, relevant leads to your site. Typically, firms want to be found by potential clients in their geographical area. So somebody googling “accountants in Peterborough” might be a good general prospect for any firm in the Peterborough area, and local practices will want to optimise their websites to make sure that their link is prominent in the search results.

Beyond that, accounting firms may want to optimise phrases related to particular services or specialisms, such as “VAT advice in Peterborough” or “charity accountants in Peterborough”.

How we can help your firm to generate leads

We can help you to optimise particular phrases. We work on the ‘on-page’, ‘off-page’ and ‘behind the page’ elements of your website to help generate good positions in the search engines for particular phrases. But good SEO is not just about the volume of traffic to your site. Where we really stand out is that we can also help you with:

  • Selecting the most appropriate phrases to help generate the right kind of leads for your practice
  • Regular monitoring of results to ensure that updates to the search engine’s ranking criteria do not negatively affect any of your rankings
  • Providing regular reporting on how your chosen phrases are performing to ensure that you have an effective long-term strategy.
  • Working with your web hosts to ensure that the landing pages carry the right message targeted at potential leads, to maximise the chances of conversion

Find out more about what we do here.

Whereas other SEO companies might promise to ‘get you to the top of the search engines’ without considering whether they’re delivering any actual value, we focus on the real goal: enabling high-quality potential clients to find your firm.

Contact us to discuss how we can help you.