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The Process

Consultation, Optimisation, Reporting – our three-step searchPHRASE process...

Our searchPHRASE process involves the following stages:

1. Initial consultation to select appropriate phrases

We’ll talk to you about your website, your firm, your marketing goals and the kind of prospect you hope to attract. This will enable us to suggest a range of phrases to optimise that are both realistic and relevant.

2. Optimisation

Once we’ve established the goals, we’ll begin the optimisation process. The specific work involved will vary from site to site, but will typically include:

  • A full analysis of your site using tailored webmaster tools
  • Adjusting the wording on the site in specific places
  • Modifying the code behind particular pages
  • Improving internal linking on your site
  • Adding relevant external links to ‘authority’ sites
  • Obtaining links in to the site
  • Using social media tools (Twitter, blogs, LinkedIn) and directories to enhance the site’s visibility
  • Ongoing monitoring of the way that Google and other search engines are traversing the site, and fixes and enhancements made as appropriate
  • Ongoing analysis to ensure that the site reacts to changes in Google criteria

3. Reporting

After an initial ‘baseline’ report, we provide comprehensive monthly reporting of the positions of your phrases, including:

  • An overview and summary with positioning of all phrases
  • Detailed breakdown of phrase or keyword by search engine
  • Detailed breakdown of search engine by keyword or phrase
  • Trend report – showing movement over time and allowing you to track performance

We also provide general SEO advice and tips to our customers via email and phone.

Read some Case Studies about how we’ve helped accounting firms here.

Find out more...

Introduction What We Promise