Skip to main content

BSEO for Accountants Case Studies

Client Case Studies

A selection of accounting firms that have benefited from accountantSEO’s optimisation services...

Williams Giles – A firm in South East England developing a new specialism in academy schools

“We won our 20th academy yesterday and I am getting lots of opportunities to tender via the website.”

Williams Giles

This firm, based in the South East of England, decided to specialise in offering accounting services to the growing number of schools converting to academies. They added the specialism to their website in December 2010 and we began keyword analysis and work on optimising phrases shortly afterwards.

Within a year the client had:

  • 86 listings in first place
  • A total of 151 listings in the top 5 places
  • A total of 175 listings on the first page of the engines
  • In a 30 day-period recently analysed the firm had been found for over 100 different phrases in the search engines with over 200 visitors coming from Google.

They have a strong search presence for their local area, for county-wide searches and also nationwide for some highly competitive specialist phrases, resulting in a significant amount of new business.

The client said: “I have been monitoring how we have been doing on the search engines and have been very pleased, especially on the academies front when we do seem to be coming either top or in the first few on many searches. We won our 20th academy yesterday and I know that I am getting lots of opportunities to tender via the website.” (23rd November 2011)

Stern & Company – a proactive, ambitious firm in West London

“Half of our new business now comes from the web, which is a great result.”

Stern & Co

Optimising for London-based firms is particularly challenging due to the sheer competition for places. Following accountantSEO’s keyword analysis and on- and off-page optimisation work, Stern & Company currently features well both for their local area (Ealing) and also for searches involving “West London”, as well as some “London” based phrases relating to specialist services.

An analysis within a year of the work showed:

  • 117 listings in first place
  • A total of 262 listings in the top 5 places
  • A total of 310 listings on the first page of results
  • In a 30 day-period recently analysed the firm had been found for over 150 different phrases in the search engines with over 250 visitors coming from Google.

Lucy Danon emailed in September 2011 to say ”Once again, thank you for the work you have been doing on Stern’s SEO – we’re getting a lot of new clients as a result… half of our new business now comes from the web which is a great result.”

KTS Owens Thomas – a growing practice in South Wales

“Thank you for this… I will pass it on to the Directors who I know will be pleased!”

KTS Owens Thomas

With a head office in Cardiff, a regional office in Aberdare and over 80 professionals advising clients throughout the South Wales region, KTS Owens Thomas wanted to ensure they had a presence for a wide range of location-specific searches.

accountantSEO carried out keyword analysis, on- and off-page optimisation work, advice on social media and special geographical targeting of certain pages.

Within a year the firm had:

  • 165 listings in first place
  • A total of 321 listings in the top 5 places
  • A total of 321 listings on the first page of the engines
  • In a 30 day-period recently analysed the firm had been found for over 170 different phrases in the search engines with over 360 visitors coming from Google.

They also feature on the first page of Google for all of their office locations (and many of the surrounding locations) including “South Wales”.

They emailed us in October to say “Thank you for this information, I will pass it on to the Directors who I know will be pleased! Thank you for all your and your team’s hard work on this it is genuinely appreciated! ”