Skip to main content

SEO Sales Tricks

Beware The SEO Sharks!

SEO is riddled with myths and misconceptions. Here are some of the sales traps to look out for...

accountantSEO take a no-nonsense approach to SEO. We never promise what we can’t deliver and we’re focused on the end goal of generating high-quality leads who might become your clients, rather than chasing meaningless stats. That’s why we’re the preferred supplier for both Practice Track Online and Mercia totalSOLUTION website clients.

Unfortunately, there are a number of SEO companies in the marketplace who take a less scrupulous approach to selling their services. If you are contacted by a salesman who claims to have analysed your site and who guarantees amazing SEO results, you should take it with a large pinch of salt.

Here are some of the things to look out for:

Trap 1: “We can get you to the top of Google”

Google do not publish specific information on how their results are ranked, so nobody can guarantee to top search rankings for anything.

But more than this, “getting to the top” is meaningless without context. For example, we could optimise an accountancy site for a phrase like “Alsatian puppies in Bristol” and top the Google rankings for the search term, but it would be of no value to the firm.

The real goal of SEO is not to top rankings, nor even to drive large volumes of traffic to the site, but to deliver quality, relevant leads that you can turn into profitable clients.

Trap 2:“We have analysed your site and…”

Some SEO or marketing companies have developed a method whereby they use automated tools to produce a ‘report’ that purports to show that a website is not effectively optimised. This is then sent to the website owner and followed up by salesmen that offer to fix the ‘problems’.

Unfortunately, these reports are often full of misinformation or misleading claims. For example, they may mention that your meta tags do not contain the correct keywords, when in fact Google has not used the keyword meta tag since around 2005.

Other misleading claims might mention the number of links in, number of pages in the search engine or keywords in the domain name and Alexa ranking. For example, unless you have access to the “Google webmaster tools” you will not be able to see the number of links into the site that Google knows about, and even if you do have access you will not be told the full number of links. Similarly with Alexa rankings, these are often quoted as showing how important your site is but these rankings are easily manipulated by people that have the Alexa toolbar installed.

If you would like more details about these claims, and the traps to watch out for, you can download our free factsheet here.